It seems like just when you think advertising can't get any bigger, it does. Technology has caught up with the Mad Men once more in the form of bulk SMS and SMS advertising. Businesses can reap many advantages of this advertising technique in a very short period of time.

The anagram SMS means Short Message Service and is also known as text messaging. SMS has a great reach and expansive possibilities. How far does that reach extend? Statistics say that at the end of 2007, more than 75% of wireless phone users were using SMS, or text messages. Of those users, more than a third accessed the mobile Internet as well. It was also estimated that approximately 15 million people ASKED for SMS to retrieve information like scores in sporting events and current weather conditions.

With numbers like that, the effectiveness of SMS advertising is easy to see. Not only is there a wide, varied and consistent audience out there, but that audience is already opted in. That means your messages go to targeted receivers. So your ad goes to people who have REQUESTED that information; extremely important to success anywhere.

It is possible to reach that many people at a single time due bulk SMS packages. Bulk SMS packages allow the advertiser flexibility in where the messages are delivered as well how they are displayed. So it is possible to use bulk SMS to reach TARGETED prospective customers worldwide. You may have to buy separate packages for certain areas in Asia or Europe, but the idea remains the same.

The advantage is that almost everybody has a cell phone. Every cell phone has the ability to receive SMS messages, so a bulk SMS advertising packet will reach an optimum number of phone users. The phone user requests information. That information is delivered with your teaser ad at the bottom of the page. If they click or select to see more about your ad, they then receive a full page ad with the details.

Sounds a little complex, doesn't it? It really is not and the advertiser (you) interface is simple to use and designed for non-technical people to have complete control over the content and delivery options. This is possible because you, as the advertiser, pay a flat rate for that bulk SMS package. You can change the product category or ad content any time.